The Importance of Social Media Content to Brand Image and Awareness

Social media content is the most important social media marketing strategy for any brand, small or large. It's also one of the easiest social media strategies to implement. A social media post should be created at least once a day, but it can be more if you have the time and resources available. This blog post will discuss how social media content impacts your brand image and awareness so that you are able to better understand why social media content is so important!

For us to understand the importance we have to know what social content actually is. When someone posts social media content, they are sharing information that is valuable to their audience. It might be an image with a message or quote on it, there could also be links to websites and other social media profiles included in the post. Brands should create social content so that they can keep people engaged while establishing themselves as experts within their industry. Due to the popularity of social media nowadays, and the different demographics that use different channels to market, sell and buy products and services, social media has become an essential part of brand image and brand awareness.

Another important reason why social content is integral to companies' marketing strategies, especially when they're introducing new products or services, is because it allows them the opportunity to build relationships with their audience before even meeting them face-to-face. By creating social content that people engage with and the audience can interact with, companies are establishing trust with their social media followers. This is especially important when it comes to brand awareness because the goal of social content, in this case, is not just about selling products or services but also increasing people's interest and desire for them.

What social media channels should my brand use?

Which social networks will target my audience most effectively? Well, it really depends on the target audience. Each social channel has its own unique value and demographic. For example, Linkedin is great for reaching marketing professionals while Facebook tends to attract social media users with a slightly younger age group. Then there's TikTok, which is now used mostly by millennials to record 15-second videos of themselves and gain followers. However, brands have now woken up and started advertising and creating content that appeals to the millennial market.

It's not just social networks that brands should consider. Some social media platforms work better than others depending on the type of content being created and shared, such as image-based social sites like Instagram or Pinterest. On these social channels, it might be a good idea to share visual statistics and infographics, which can then be pinned by users for thought leadership.

Different Types of Content

There are many different types of content in the social media sphere, which can be used to communicate with social audiences. In our experience here at Social Room we usually split our content into 3 categories. Thought leadership, Say my name and humanising content.

Thought Leadership

This is usually content that focuses on social statistics, case studies and industry-related news. This type of content gets shared the most because it’s seen as authoritative, so it can be used to increase brand awareness in social media spheres. It also encourages people to like or share your social posts which have a positive impact on your reach and brand awareness.

Say My Name

This is a chance for you to announce some of your big wins, testimonials, case studies with fantastic stats of some of the results that you have been getting from your product or service. Whether you have won an award or just started working with a new partner this content category is for you.

Humanising

This content is about socialising your brand with social audiences, usually through social media posts that feel more personalised and human rather than strictly business-related. This type of content can be used to increase brand awareness in social circles because it shows people you are relatable (vs the thought leader) which creates trust between the brand and its audiences. An example of this is introducing your team through social posts or showing an interview or Q&A. Just showing that there are people behind the business.

Keeping a varied mix of these 3 content pillars is hugely important if you are to gain the following thayou are hoping for.

The final thing to remember is that social content should always align with the brand image of the company. It needs to feel like it fits neatly into all other communication materials such as logos, website designs and brand colours and guidelines.

Not enough time to think about your social media content strategy? Need expert advice on how to reach your audiences on social media? Social Room are here to manage your social media accounts so that you can focus on the most important thing, your business. Get in touch today and unlock your businesses social potential...